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What is business continuity?

As the term implies, business continuity describes your company’s ability to continue doing business—to keep operating—in the face of any disruptions that may arise. Disruptions can be caused by countless adverse incidents: weather events, cyberattacks, supply chain problems, IT outages, and the like. The goal of business continuity (BC) is to identify the most likely disruptive scenarios, create strategic plans to mitigate them, and practice those plans in order to stay prepared.

Business continuity includes:

  • Business impact analysis (BIA) to identify which processes in your business are most crucial.
  • Risk assessment to identify and prioritize the most likely threats to your most critical processes.
  • Recovery strategies that spell out your backup plans and remediation approaches.
  • A business continuity plan (BCP) to spell out the steps to take when a particular disruption occurs.
  • A communication plan, as part of the BCP, to ensure safety if necessary and provide accurate, timely information to stakeholders.
  • Regular training and testing to maintain readiness.
A business continuity management dashboard, displaying a table of 'All Services' vital to a business continuity plan.

Why is business continuity necessary?

Business continuity is crucial for ensuring the ongoing viability of your company.

Downtime is your enemy: It not only cuts into your profits, but it damages your reputation. Your customers depend on you to provide your goods or services, and when you’re unable to, you begin to lose their trust and potentially, their business. The longer it takes you to recover from a disruption, the more vulnerable your company becomes.

Business continuity minimizes downtime and protects you from such scenarios. Additionally, it helps you:

  • Protect the physical safety of your employees.
  • Comply with regulations and legal requirements.
  • Stay ahead of less prepared competitors.
A dependency map diagram, visualizing the interconnected elements of a business continuity plan related specifically to 'Settlement Transactions'.

What problems does business continuity solve?

More than solving problems, business continuity prevents problems. As mentioned above, disruptions come in many different forms. But no matter what causes them—a fire, a third-party malfunction, a power outage, or anything else—disruptions can create a multitude of issues, namely:

  • Loss of operations, and therefore revenue
  • Compromised reputation, which can lead to lost customers and partners
  • Loss of valuable data or other resources

Additionally, a good business continuity plan ensures that you stay in compliance with regulatory and legal requirements, avoiding fines.

How do you implement business continuity?

First, you have to get the support of leadership so you can allocate resources and designate people to head up and oversee BC efforts throughout your company. Then, your implementation process should include the steps mentioned above:

  • Conduct a business impact analysis (BIA) to identify what parts of your business you should focus on protecting, paying attention to their upstream and downstream dependencies.
  • Perform a risk assessment, naming the likeliest threats to your most critical operations.
  • Determine your recovery strategies, so when a disruption happens, you’ll take the smartest course of action.
  • Create a business continuity plan (BCP) that spells out all of your action plans, responsible parties, and communication protocols.
  • Train, test, and improve. Nothing about business continuity is “one and done.” To remain ready for disruptions, you have to make BC part of your regular business responsibilities and ensure that everything stays current.

As important as all these steps are, they’re also complex and can be resource-intensive. Many companies opt to use specialized business continuity software to aid their efforts.

How does Fusion help with business continuity?

Fusion is a software platform purpose-built to make business continuity much more efficient, intuitive, and integrated across your company. It streamlines every step of your BC efforts and enables you to maintain good oversight of your entire plan. Importantly, it facilitates keeping all the dynamic information about your operations, dependencies, and even third-party vendors up to date.

Strengthen your business continuity function

Ensure your company can operate through any disruption. See how Fusion streamlines, manages, and strengthens your business continuity efforts.