Why is business continuity necessary?
Business continuity is crucial for ensuring the ongoing viability of your company.
Downtime is your enemy: It not only cuts into your profits, but it damages your reputation. Your customers depend on you to provide your goods or services, and when you’re unable to, you begin to lose their trust and potentially, their business. The longer it takes you to recover from a disruption, the more vulnerable your company becomes.
Business continuity minimizes downtime and protects you from such scenarios. Additionally, it helps you:
- Protect the physical safety of your employees.
- Comply with regulations and legal requirements.
- Stay ahead of less prepared competitors.
What problems does business continuity solve?
More than solving problems, business continuity prevents problems. As mentioned above, disruptions come in many different forms. But no matter what causes them—a fire, a third-party malfunction, a power outage, or anything else—disruptions can create a multitude of issues, namely:
- Loss of operations, and therefore revenue
- Compromised reputation, which can lead to lost customers and partners
- Loss of valuable data or other resources
Additionally, a good business continuity plan ensures that you stay in compliance with regulatory and legal requirements, avoiding fines.