Customer Success:

Discount Tire

Posted on: May 17, 2019
Author: Fusion Risk Management

Sustainability in Action

A Close Look at How Discount Tire Direct Drives Their Business Continuity Program Forward

“Fusion as a whole – not just the Fusion Framework System, but Fusion Risk Management as a company – is really what provides us the ability to be sustainable. Fusion helps us thrive.”

Even the best of business continuity programs can go stale. The reasons vary from company to company: Resources are not allocated for program sustainment. Plan owners disengage over time and fail to update plan details. Key personnel leave the organization and take their knowledge with them. System information becomes obsolete. New applications, vendors, and business processes are not accounted for. Then, after two or three years, somebody comes along, blows the dust off the business continuity program, and says, “This won’t do … we have to refresh this!”

To combat this tendency, business continuity teams must take a vigorous strategic approach to building a sustainable business continuity program. One shining example of sustainability in action is Discount Tire, the world’s largest independent tire and wheel dealer.

Company Highlights

55 Years in Business

America’s Largest Independent Tire and Wheel Dealer

$5 Billion in Revenue

1,000 Locations Nationwide

Delivering a Sustainable Business Continuity Program

Sustainability at Discount Tire began with a thorough assessment and revitalization of the current business continuity program, since having a firm foundation would be essential for future sustainability. The business continuity team knew that there were gaps that needed to be addressed, such as developing plans for newer SAP ERP solutions.

Working together with Fusion experts, the entire business continuity program was reviewed and refreshed. Altman explains, “With Fusion, we engaged all nine business segments, rated over 200 business processes, developed 22 business continuity plans, and validated those plans with tabletop exercises… all within about six months.”

During the course of this refresh, Altman emphasized user engagement. In the company’s previous business continuity efforts, plan owners were simply given a list of activities to do. In this refresh, however, the business continuity team took the time to communicate the value and benefits of active participation in the business continuity program and connect it to people’s daily work. Altman comments, “Fusion personnel contributed to a large degree in helping our people understand the importance of business continuity. They opened people’s eyes by discussing various scenarios of business disruption, and showed how proper planning can mitigate or eliminate the negative impacts of disruption. The result was a sincere desire by plan owners to engage in plan improvement.

“Our business impact management capabilities are robust and are constantly getting stronger as we build on the firm foundation of the Fusion Framework System.”


  1. Assess and revitalize the current program
  2. Ensure user engagement
  3. Cement leadership buy-in
  4. Define a strategy for continuous improvement
  5. Leverage actionable reports and metrics
  6. Solicit expert support

The refresh cemented leadership buy-in, as the Fusion Framework System enabled the business continuity team to deliver exactly what had been asked for by stakeholders, including:

  • A comprehensive business impact assessment (BIA) to define critical business services
  • Allocation of business continuity resources in proportion to the criticality of business services
  • Identification of interdependencies between critical processes, applications, and vendors
  • Validation that the business units would be able to handle critical outages
  • Relevant and measurable tabletop exercises to engage and equip employees
  • Confidence and trust in the business continuity capabilities of the company

Sustainability at Discount Tire is further supported by having a defined strategy for continuously improving business impact management. The business continuity team has been careful not to overload plan owners with demands, but is instead engaging people at appropriate levels and showing the value of that engagement. As people see value, they become ready to move to the next level in business continuity planning. “We are planning to expand our program to include IT disaster recovery, crisis management, and integrated risk management,” says Altman. “Having a clear strategy for the future fuels our momentum in the present.”

The ability of the Fusion Framework System to deliver actionable reports and metrics is another boon to sustainability. Altman notes, “When you make presentations to leadership to request budget or resources, you need to be compelling. You have to speak their language – they are business folk, not technology people. The Fusion Framework has a wonderful graphic representation tool that enables me to crisply and clearly communicate information about the business continuity program to management.”

But one of the greatest pillars of sustainability, according to Altman, is having expert support. He states, “The primary benefit Fusion provides is the experienced, professional, and reliable people they have on staff. Our program is sustainable because when we need support, we can get that support. We can call on Fusion’s ‘heavy hitters’ whenever necessary. Their extremely capable personnel help us develop and mature processes to give us a competitive advantage.”

He concludes, “Fusion as a whole – not just the Fusion Framework System, but Fusion Risk Management as a company – is really what provides us the ability to be sustainable. Fusion helps us thrive.”

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